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At Simba, our mission is to help the UK sleep better—with advanced technology, award-winning comfort, and world-class service. But restful sleep doesn’t start and end with a mattress. It also means peace of mind, knowing that your personal data is secure, your privacy is respected, and your trust is never taken for granted.
We believe your dreamspace—both physical and digital—should be safe, comfortable, and entirely your own. That’s why we’ve made data protection and customer privacy a top priority.
Building Trust, Byte by Byte
From the moment you land on our website to the day your mattress arrives at your door, you’re interacting with a brand that takes data protection seriously. Whether you’re completing our mattress quiz, placing an order, or signing up for a newsletter to win back the cost of your first purchase, we ensure your data is collected, processed, and stored with care and compliance.Simba is proud to be a UK-based B Corp-certified company—meaning we meet the highest standards for social and environmental responsibility, including how we handle your personal information.
Transparent. Responsible. GDPR-Compliant.
We are fully compliant with UK GDPR (General Data Protection Regulation), and our Privacy Policy is designed with you in mind. It outlines:
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Exactly what data we collect—from names and addresses to order history and browsing behaviour
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Why we collect it—to improve your shopping experience and deliver your order seamlessly
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How we protect it—with encryption, secure servers, and access controls
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What your rights are—including the right to access, edit, delete, or restrict your data
We never sell your personal information, and we only share it with trusted service providers essential to our business operations—like couriers and payment processors.
A Seamless and Secure Experience
When you shop with Simba, you’re not just getting groundbreaking sleep tech—you’re getting a brand experience designed around trust and security.
You’ll enjoy:
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A secure checkout powered by trusted encryption
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Flexible payment options through FCA-authorised finance partners
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200-night trial and free returns with no hidden catches
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Clear communication, no spam, and full control over your preferences
Because your digital journey with Simba should be as restful and reassuring as your night’s sleep.
Looking Ahead: Privacy as a Promise
As we continue to innovate with products like our Hybrid® mattress range, Cool Foam, and Aerocoil® spring technology, we’re also committed to evolving our approach to privacy and security. The digital landscape may change, but our promise stays the same:
Your trust is earned—and we’ll keep earning it, every day.
