The Fish Society, founded by Alistair Blair, is a testament to the power of passion and commitment. Despite being based in Guildford, a town 40 miles from the sea and 100 miles from the nearest fishing port, The Fish Society has carved out a unique niche in the fish delivery market.

Over the past 25 years, this small company of 25 employees has built a reputation for providing top-quality frozen fish to customers across the UK.

Efficient Supply Chain

The success of The Fish Society lies in its efficient supply chain. Every morning, fresh fish arrives at their facility from 150 suppliers, who dispatch their products the day before via the UK’s highly efficient fish delivery network.

Fish landed and auctioned on Day 1 in locations such as Cornwall, The Hebrides, Aberdeen, and Norfolk, as well as the French port of Boulogne, are processed and frozen by The Fish Society on Day 2. This quick turnaround ensures that the fish maintains its freshness and quality.

The Frozen Fish Advantage

Unlike many fishmongers who offer a mix of fresh and frozen fish, The Fish Society is 100% committed to frozen fish. Alistair Blair firmly believes that fish frozen quickly after landing is indistinguishable from fresh fish when cooked and served.

In fact, he argues that frozen fish can often be superior to the defrosted fish presented as fresh in supermarkets. This commitment to freezing allows The Fish Society to offer a wide range of products at all times, making them unique in the industry.

Quality First

The Fish Society‘s dedication to quality is evident in every step of their process. All their fish is frozen super-fast in commercial plants, expertly labeled, packed, and delivered to customers still frozen.

This method is far superior to buying fresh fish and freezing it slowly in a home freezer. By ensuring that only the highest quality fish is frozen, The Fish Society guarantees that their customers receive the best possible product.

Extensive Range

One of the standout features of The Fish Society is their extensive range of products. From everyday staples to specialty items like caviar, they offer a variety of fish and seafood that caters to diverse tastes and preferences.

This commitment to variety ensures that customers can always find what they are looking for, regardless of the season or market conditions.

Superior Packaging and Delivery

Distance delivery of fish is an expensive and challenging business, but The Fish Society has mastered it. They use fast delivery services and sophisticated packaging to ensure that the fish arrives in perfect condition.

This dedication to excellence means that it’s absolutely pointless to send out anything other than top-quality fish. Customers can trust that their fish will arrive frozen, fresh, and ready to cook.

Customer Satisfaction

The Fish Society prides itself on customer satisfaction. By offering frozen fish of the highest quality, they provide a product that is not only convenient but also delicious. Whether you’re a seasoned cook or a novice in the kitchen, The Fish Society’s fish will give you the same eating experience as if you had purchased it fresh at the port.

The Fish Society’s innovative approach to fish delivery has set them apart in the market. Their commitment to freezing fish quickly after landing, maintaining high-quality standards, and providing a wide range of products ensures that customers always receive the best.

If you’re looking for top-quality fish delivered straight to your door, The Fish Society is your go-to source.