Gousto: Changing the Way UK Eats

Gousto is a UK-based meal kit delivery service that has been changing the way people eat since its launch in 2012. Gousto offers a wide range of meal kits that include fresh, pre-portioned ingredients, step-by-step recipes, and all the information you need to make a delicious and healthy meal at home.

Gousto was founded by Timo Boldt, a German entrepreneur who moved to the UK in 2011. He was frustrated by the lack of healthy, easy-to-make meal options and wanted to create a service that would help people cook delicious meals at home without the hassle of grocery shopping or meal planning.

Over the years, Gousto has become one of the most popular meal kit delivery services in the UK, and it’s easy to see why. The company offers a wide range of meals to choose from, including vegetarian, vegan, gluten-free, and dairy-free options, as well as meals for families and kids. With Gousto, you can customize your meal plan based on your dietary preferences, the number of people you’re cooking for, and the frequency of delivery.

The Gousto Experience

Ordering from Gousto is easy and convenient. All you need to do is sign up for an account on their website and choose your meal plan. Once you’ve selected your meals, Gousto will deliver all the ingredients you need to make them right to your doorstep. The ingredients are fresh and pre-portioned, so you don’t have to worry about measuring or waste.

The recipe cards that come with the meal kits are easy to follow, even for beginners, and include step-by-step instructions and photos to guide you through the cooking process. Gousto also offers a range of cooking times to suit your needs, from meals that can be prepared in as little as 10 minutes to more elaborate recipes that take up to an hour.

One of the great things about Gousto is that it allows you to experiment with new recipes and ingredients that you may not have tried before. This can help you expand your culinary skills and discover new flavors and cuisines.

Gousto also offers a range of add-ons and extras, such as desserts, snacks, and drinks, to help you round out your meals. You can also purchase additional pantry staples and ingredients to help you stock up your kitchen.

Sustainability and Ethical Sourcing

Gousto is committed to sustainability and ethical sourcing. The company sources its ingredients from local UK farms and suppliers whenever possible, and works to minimize food waste by only sending customers the exact amount of ingredients they need for their meals.

Gousto also uses eco-friendly packaging for its meal kits, including recyclable cardboard boxes, paper bags, and biodegradable plastic packaging. The company also offers a free recycling program for its packaging, which allows customers to return used packaging for recycling.

In addition, Gousto is committed to reducing its carbon footprint by using electric vehicles for its deliveries and offsetting its emissions through carbon credits. The company also partners with the Carbon Trust to monitor and reduce its environmental impact.

Gousto Best Deals

Gousto is known for offering a wide range of meal options and a convenient meal kit delivery service. However, customers can also take advantage of the various deals and discounts offered by the company. Here are some of the best deals currently available at Gousto:

1. Introductory Offer: Gousto offers a generous introductory offer for new customers. You can get 60% off your first box and 30% off all boxes in your first month. This is a great way to try out the service and see if it’s right for you.
2. Referral Program: Gousto has a referral program that allows you to earn £15 in credit for every friend you refer who signs up for the service. Your friend will also receive a discount on their first box.
3. Student Discount: Students can receive a 30% discount on their first box and 30% off all boxes for the first month. To take advantage of this offer, you need to sign up with a valid student email address.
4. NHS Discount: Gousto offers a 30% discount for NHS workers on their first box and 30% off all boxes for the first month. To access this offer, you need to verify your NHS email address.
5. Seasonal Promotions: Gousto often runs seasonal promotions and discounts throughout the year. Keep an eye out for special offers around holidays like Christmas, Easter, and Halloween.
6. Flexible Subscription: Gousto offers a flexible subscription service that allows you to pause, skip, or cancel your subscription at any time. This means you can try out the service without committing to a long-term subscription.
7. Free Delivery: Gousto offers free delivery for all orders over £30. This is a great way to save money on your meal kits and ensure that you always have fresh, delicious ingredients on hand.

Gousto and the Pandemic

The COVID-19 pandemic has had a significant impact on the food industry, with many restaurants and food delivery services struggling to stay afloat. However, Gousto has seen a surge in demand during the pandemic, as more people look for safe and convenient ways to cook at home.

In response to the pandemic, Gousto has introduced new safety measures to ensure the health and safety of its staff and customers. These measures include contactless delivery, social distancing in the workplace, and increased sanitation and hygiene practices.

Gousto has also launched a campaign to support local UK restaurants during the pandemic. The company has partnered with a number of local restaurants to create Gousto-exclusive meals that customers can order as part of their meal kit delivery. This has helped to support struggling restaurants and provide customers with a wider range of meal options.

The Future of Gousto

Gousto has continued to innovate and expand its offerings over the years, and the company shows no signs of slowing down. In 2020, Gousto raised £33 million in funding to help support its growth and expansion plans.

One area where Gousto is looking to expand is in the use of technology to enhance the customer experience. The company has already introduced a recipe app that allows customers to access and save their favorite Gousto recipes, as well as a virtual assistant that can help customers with their meal planning.

Gousto is also exploring the use of artificial intelligence to personalize its meal recommendations and help customers discover new recipes that fit their dietary preferences and tastes.

Another area where Gousto is looking to expand is in its partnerships with local UK suppliers and farmers. The company has already launched a scheme to support local farmers and help reduce food waste by purchasing “wonky” vegetables and fruits that would otherwise go to waste.

Gousto is also exploring ways to support sustainable and ethical farming practices, such as regenerative agriculture and carbon-neutral farming.

Conclusion

Gousto has become one of the most popular meal kit delivery services in the UK, thanks to its commitment to quality, convenience, and sustainability. The company has helped to revolutionize the way people eat by providing fresh, pre-portioned ingredients and easy-to-follow recipes that allow customers to cook healthy and delicious meals at home.

With its innovative use of technology, partnerships with local suppliers and farmers, and commitment to sustainability and ethical sourcing, Gousto is poised to continue its growth and expansion in the years to come. Whether you’re a busy professional looking for a convenient way to cook at home or a foodie looking to explore new recipes and ingredients, Gousto has something to offer everyone.