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In a world where outdoor adventures are often dominated by men’s gear, one Scottish brand is breaking the mold by designing clothing that not only fits but truly empowers women to embrace an active lifestyle. Founded in 2014 by award-winning fashion designer Alex Feechan, FINDRA is a brand born from a passion for mountain biking, nature, and a commitment to creating high-quality, sustainable clothing for women who lead an active life.
A Vision Born from the Outdoors
The idea for FINDRA was sparked during a 2012 shopping trip that changed Alex Feechan’s life. As a dedicated mountain biker, Alex set out to find some new outdoor clothing for her favorite hobby, only to be frustrated by the lack of options available for women. What she found instead were mostly men’s products with a few token women’s items, often designed using the classic “shrink it and pink it” approach—taking men’s gear, making it smaller, and adding a bit of pink to appeal to women.
This experience ignited a fire within Alex. She thought, “Surely I could do something better.” And with that, the vision for FINDRA was born—a brand that would not only offer activewear tailored to the needs of women but also do so with a focus on quality, innovation, and sustainability.
From Humble Beginnings to a Growing Success
FINDRA began as a passion project at Alex’s kitchen table, but it quickly grew into something much larger. Nine years later, the brand has expanded its product line and built a strong community around its ethos of empowering women to explore the great outdoors. FINDRA’s offerings range from base layers and mid-layers to stylish, functional jackets and accessories—all designed to withstand the elements and perform during any outdoor adventure.
FINDRA’s success can be attributed to Alex’s 25 years of experience designing for high-end luxury fashion brands. Her expertise in creating high-quality, well-fitted, stylish garments is evident in every piece of clothing FINDRA produces. Combining her love of nature with her deep understanding of design, Alex has been able to create activewear that speaks to women who refuse to compromise on style or functionality when exploring the outdoors.
Innovation and Inspiration for Active Women
The team at FINDRA is made up of women who share a love of the outdoors and understand the needs of their customers firsthand. This unique perspective allows the brand to continuously innovate and improve upon their products. Whether it’s the latest fabric technology, thoughtful design details, or stylish cuts that ensure a perfect fit, FINDRA’s clothing is built to help women feel comfortable, confident, and empowered while enjoying their outdoor adventures.
From mountain biking to hiking, running, or simply enjoying a weekend walk, FINDRA’s clothing is made to perform. Each item is thoughtfully designed to be versatile, breathable, and durable, allowing women to feel at their best no matter the weather or terrain. Plus, FINDRA products are made from sustainable materials, further reinforcing the brand’s commitment to environmental responsibility and slow fashion.
Ethical Fashion for a Better Future
At its core, FINDRA is not just about creating great products—it’s about making a difference. The brand’s commitment to slow fashion means that each piece of clothing is designed to last, reducing waste and encouraging consumers to buy less but buy better. FINDRA’s dedication to ethical production processes ensures that each item is made with the utmost care for both the environment and the people involved in its creation.
Sustainability is woven into the fabric of FINDRA’s business model, with a focus on using eco-friendly materials and working with manufacturers who share the brand’s values. From reducing carbon footprints to offering recyclable packaging, FINDRA takes every step possible to minimize its environmental impact and contribute to a more sustainable fashion industry.
Building a Community of Empowered Women
Beyond offering innovative and ethical products, FINDRA has created a supportive community of women who share a love for the outdoors and an active lifestyle. Through social media, events, and collaborations with like-minded brands, FINDRA has fostered a space where women can connect, share their experiences, and inspire one another.
This sense of community is integral to the brand’s mission. FINDRA doesn’t just want to sell clothing—it wants to inspire women to lead active lives, challenge themselves, and enjoy the beauty of nature. The brand’s message is clear: outdoor adventure is for everyone, and women deserve clothing that meets their needs while celebrating their strength and passion.
Looking to the Future
As FINDRA continues to grow, the brand remains committed to its founding principles of innovation, empowerment, and sustainability. With each new product, FINDRA strives to push the boundaries of design, creating activewear that blends style, functionality, and environmental consciousness.
For women who love the outdoors and refuse to settle for less, FINDRA is the perfect companion. Whether you’re tackling a mountain trail, cycling through the countryside, or enjoying a peaceful hike, FINDRA has you covered with clothing that’s as adventurous as you are.
