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Sunscreen has long been the go-to defense against harmful UV rays, but what if your wardrobe could offer an even more reliable layer of protection? Coolibar, a pioneer in sun-protective clothing, proves that skin safety doesn’t stop at SPF bottles. With UPF 50+ fabrics and stylish designs, Coolibar garments block 98% of UVA and UVB rays—providing consistent, year-round coverage for every skin type and lifestyle.
Here’s why making the switch (or addition) to Coolibar’s sun-protective clothing is more than just smart—it’s essential.
What Is UPF—and Why Is 50+ the Gold Standard?
Unlike SPF, which measures how long sunscreen will protect your skin, UPF (Ultraviolet Protection Factor) measures how much UV radiation a fabric allows to reach your skin. A UPF rating of 50+ means the fabric blocks at least 98% of the sun’s rays. That’s permanent, all-day protection without the need to reapply.
Coolibar was the first clothing brand to be awarded The Skin Cancer Foundation’s Seal of Recommendation, a strong endorsement of the brand’s medical-grade commitment to UV protection.
Why Clothing Beats Sunscreen in Many Situations
While sunscreen is important, it has its limits—especially when it comes to water, sweat, and missed spots. Coolibar’s garments:
- Don’t wash off or lose effectiveness throughout the day
- Cover high-risk areas like the neck, shoulders, and arms without needing reapplication
- Stay breathable and lightweight, even in extreme heat or humidity
For people with sensitive skin, allergies, or conditions like lupus or rosacea, chemical sunscreens can sometimes cause irritation. Coolibar’s clothing offers a chemical-free alternative for everyday wear.
Protection That Fits Every Season
Sun safety isn’t just for summer. UV rays can penetrate clouds, reflect off snow, and cause long-term damage year-round. Coolibar’s collections are designed for every activity and season, including:
- Moisture-wicking long-sleeve tops for fall hiking
- Cooling swimwear and rash guards for beach days
- Broad-brim hats and face drapes for winter sports
- Travel-friendly dresses, scarves, and wraps for vacations in sunny climates
This all-season approach makes it easier to build a UV-conscious wardrobe that doesn’t compromise on comfort or style.
Fashion Meets Function
Gone are the days of boxy or clinical sunwear. Coolibar blends high-performance fabric with sleek, wearable designs. From sleek swim leggings to office-ready tunics and casual hoodies, the brand proves that sun protection can look good too.
Collections include tailored fits, vibrant patterns, and breathable materials like ZnO™, Aqua Classic™, and 3D dri™, which offer comfort and UV defense without added weight.
Who Benefits Most from Coolibar?
Coolibar’s clothing is a wise investment for:
- Parents seeking safer sun solutions for kids’ delicate skin
- Outdoor athletes and fitness lovers exposed to prolonged sunlight
- Frequent travelers headed to high-UV regions
- Anyone with a personal or family history of skin cancer
- People with sun sensitivity, photosensitive medications, or autoimmune conditions
But really, everyone benefits from reducing cumulative UV exposure—starting as early as possible.
Final Thoughts: A Smarter Way to Stay Sun-Safe
Sunscreen has its place, but Coolibar proves that full-spectrum protection starts with what you wear. With UPF 50+ clothing designed for comfort, versatility, and daily use, it’s never been easier to guard your skin from premature aging, sunburn, and skin cancer risk—365 days a year.
If you’re serious about sun protection, it’s time to go beyond sunscreen—and step into the shade with Coolibar.
