Advertisement
In a pet food market saturated with artificial additives and hard-to-pronounce ingredients, one UK-based brand has been leading a quiet revolution—bringing heart, health, and honesty to the bowl. Barking Heads, founded in 2008, has transformed the way British pet parents feed their furry companions by offering natural, nutritious, and thoughtfully crafted meals for dogs and cats.
What began as a response to the lack of quality pet food options has grown into a trusted household name, known not just for its colorful packaging and quirky names, but for its unwavering commitment to pet well-being.
A Brand Born from Love (and Frustration)
The founders of Barking Heads—Paul Hunter, Dave O’Regan, and Jim Moloney—were dog owners who became increasingly concerned about what went into the food they were serving their pets. Like many pet parents, they found themselves reading the fine print on packaging and wondering why so many artificial fillers and vague “meat derivatives” were the norm.
Their solution? Start a brand that prioritizes transparency and real ingredients. Thus, Barking Heads was born—built on the belief that pets deserve the same quality of food as the rest of the family.
Real Food, Real Ingredients
The heart of Barking Heads lies in its recipes. The brand uses high-quality meats like chicken, lamb, beef, and salmon, paired with garden vegetables, herbs, and added nutrients that cater to pets’ needs across all life stages.
Unlike many commercial pet food brands, Barking Heads avoids artificial colors, flavors, preservatives, and low-quality fillers. Each product is developed with pet health in mind, offering complete and balanced nutrition with a focus on natural ingredients.
Popular product lines include:
-
Puppy Days, which supports early development with added calcium and DHA.
-
Golden Years, formulated for senior dogs with joint care ingredients.
-
Fat Dog Slim, a lower-calorie option for pets that need weight management.
Each product is tailored not just for age and breed, but for lifestyle and specific dietary needs, helping pet owners make better-informed choices.
Sustainable Choices, One Bowl at a Time
Barking Heads isn’t just revolutionizing pet nutrition—it’s also raising the bar for sustainability in the industry. In 2023, the brand relaunched its dry dog food range with not only better formulations but improved eco-conscious packaging. The new bags are 100% recyclable, and the production process has shifted toward carbon-negative cooking methods.
This push for sustainability is more than a marketing move. It reflects Barking Heads’ understanding that caring for pets also means caring for the planet they live on. From sourcing responsibly farmed ingredients to reducing their environmental footprint, the brand is as mindful about the Earth as it is about its customers’ pets.
Backed by Happy Pets and Humans
Customer loyalty is one of Barking Heads’ strongest assets. Pet owners consistently praise the brand for improving their animals’ digestion, coat condition, energy levels, and even temperament. With thousands of positive reviews and high ratings across major retailers and online platforms, Barking Heads has proven that healthy food equals happy pets.
In addition to their strong online presence, their products are available in stores across the UK, including Tesco, Pets at Home, and Jollyes—ensuring easy access for busy pet parents.
A Growing Family Under New Leadership
In 2021, Barking Heads joined forces with Inspired Pet Nutrition (IPN), the company behind other well-known brands like Harringtons and Wagg. This partnership marked an exciting new chapter for Barking Heads, providing the resources to scale their mission without compromising their founding values.
The collaboration has only strengthened the brand’s commitment to innovation, sustainability, and nutritional excellence.
More Than a Meal
At its core, Barking Heads is about more than just pet food. It’s about feeding with intention. It’s about understanding that every bowl is an opportunity to show love, care, and respect for the animals we call family.
By combining natural ingredients, ethical practices, and a passion for pet health, Barking Heads continues to lead the way in the UK’s pet nutrition space—one tail wag at a time.
