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In a world where conscious consumption is becoming a priority, Wildash London stands out as a brand that marries luxury, ethics, and timeless design.
Nestled in the heart of Notting Hill, this boutique British label has carved a name for itself with its exquisite range of eco-tanned sheepskin rugs, bespoke furniture, and home accessories—all rooted in sustainability and craftsmanship.
Ethically Sourced Sheepskin Rugs: Nature’s Softest Touch
The cornerstone of Wildash London’s collection is its range of ethically sourced sheepskin rugs. Far from being just decorative, these rugs bring natural warmth, texture, and charm to interiors. But what truly sets them apart is their traceable, eco-tanned origin—each hide is a by-product of the food industry, ensuring zero waste and environmentally conscious practices.
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Tanning without toxins: Wildash uses a unique chrome-free, vegetable-based tanning process that is gentle on the planet and safe for indoor use.
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Supremely soft and durable: These rugs aren’t just plush—they’re made to last, aging gracefully with time.
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Naturally hypoallergenic and breathable: Ideal for allergy-sensitive homes and year-round comfort.
Available in natural tones or custom-dyed finishes, these rugs add instant luxury to sofas, floors, or beds.
Bespoke Sheepskin Furniture: Artisan Craftsmanship, Modern Living
Wildash’s handcrafted furniture collection is where traditional techniques meet contemporary style. Think sheepskin-upholstered benches, stools, and ottomans—each made to order in their London studio with a focus on sustainable materials and responsible production.
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Bespoke to the core: Clients can choose dimensions, materials, finishes, and even sheepskin shades.
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Locally made: All furniture is produced in-house or by local artisans, minimizing carbon footprint and supporting skilled craftspeople.
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Functional art: These pieces are as useful as they are beautiful, ideal for design lovers who value one-of-a-kind items.
Whether it’s a cozy sheepskin-covered bench for the hallway or a statement lounge chair, each piece speaks of individuality and quiet luxury.
A Commitment to Conscious Luxury
What elevates Wildash London beyond the aesthetic is its unwavering commitment to sustainability. Every product is rooted in respect—for animals, for people, and for the environment.
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Transparent supply chain: Sheepskins come from free-grazing sheep in the UK and Europe.
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Natural by-products: Nothing is wasted; every hide has a story and purpose.
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Slow design philosophy: Wildash doesn’t follow trends. Instead, it creates timeless pieces built to last a lifetime.
This is luxury you can feel good about—one that doesn’t compromise on ethics or style.
Experience Wildash London in Person
For those in London, Wildash invites you to explore their collection up close at their showroom on Portobello Road. From tactile sheepskin textures to beautifully handcrafted details, it’s a space designed to inspire and delight.
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Address: 281 Portobello Road, London, W10 5TZ
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Hours: Tuesday to Friday 9 AM – 6 PM, Saturday 10 AM – 6 PM
Final Thoughts: Where Sustainability Feels Like Luxury
If you’re seeking to bring warmth, elegance, and authenticity into your space, Wildash London is a name worth knowing. With their blend of sustainability, craftsmanship, and personalized service, they offer more than just homeware—they offer a new way to live beautifully and responsibly.
