Understanding Your Privacy Rights: Navigating the ‘Max’ US State Supplement for Personal Information Protection

In today’s digital age, personal information is more valuable than ever. As a result, privacy concerns have become a top priority for consumers and businesses alike. The “Max” brand is committed to safeguarding your personal data and ensuring transparency about how your information is collected, used, and shared. With the introduction of the “Max” US State Supplement, we aim to provide additional clarity and guidance for residents of specific states who are entitled to certain rights under state law. This article will help you navigate these rights and understand how to exercise them.

What Is the “Max” US State Supplement?

The “Max” US State Supplement is an extension of our comprehensive Privacy Policy, specifically tailored for residents of California, Connecticut, Colorado, Nevada, Oregon, Texas, Utah, and Virginia. Each of these states has implemented its own privacy laws that grant residents unique rights regarding their personal information. This supplement is designed to inform you of these rights and provide instructions on how to exercise them.

Key Privacy Rights Under the US State Supplement

As a resident of one of the states covered by the “Max” US State Supplement, you are entitled to specific rights regarding your personal information. Here’s a breakdown of these rights:

1. Right to Delete Your Information: You have the right to request that we delete the personal information we have collected from you. However, certain exceptions may apply, such as retaining information for legal obligations or to complete a transaction you requested.
2. Right to Know and Access Your Personal Information: You can ask us to confirm whether we process your personal information, request details about how we handle it, and obtain a copy of the personal information we maintain about you.
3. Right to Correct Inaccurate Personal Information: If you find that the personal information we have about you is inaccurate, you have the right to request corrections. We encourage you to regularly check your account settings and make updates as needed.
4. Right to Opt Out of the Sale of Your Personal Information: You can instruct us not to sell your personal information. It’s important to note that we do not sell the personal information of children under the age of 16.
5. Right to Limit Use of Your Personal Information for Targeted Advertising: You can request that we do not use or disclose your personal information for targeted advertising purposes. Even if you opt out, we will continue to collect and use your data for other necessary purposes.
6. Right to Non-Discrimination: If you choose to exercise any of these rights, we are committed to ensuring that you will not face discriminatory treatment as a result.

How to Exercise Your Privacy Rights

Exercising your rights under the “Max” US State Supplement is straightforward. You can visit our Privacy Center to submit a request online, or you can contact us toll-free at 1-866-324-3637 (TTY: use 711). When making a request, you may be asked to provide an email address or other information to verify your identity. This step is crucial in protecting your data from fraudulent requests.

If you wish to authorize someone else to make a request on your behalf, such as a legal representative, we may require written permission or a valid power of attorney. Parents or guardians can also submit requests on behalf of their minor children.

In the event that we are unable to fulfill your request or if your request is denied, you have the right to appeal our decision. Appeals can be submitted via email at wbdprivacy@wbd.com with “Appeal” in the subject line.

Additional Information for California Residents

California residents are granted additional rights under the California Consumer Privacy Act (CCPA). These include the right to request detailed disclosures about the categories of personal information we collect and share, the right to request deletion of your information, and the right to opt out of the sale of your information.

In the past 12 months, “Max” has collected various categories of personal information, including identifiers like your name and email address, commercial information such as purchase history, and internet activity data. This information may be sourced from linked sites, affiliates, vendors, and other publicly available sources. We disclose this information for specific business purposes, such as to improve our services and fulfill customer requests.

Final Thoughts

At “Max,” we believe that privacy is a fundamental right, and we are dedicated to ensuring that our customers have the tools and knowledge needed to protect their personal information. The “Max” US State Supplement is part of our ongoing commitment to transparency and compliance with state-specific privacy laws. By understanding your rights and how to exercise them, you can take control of your personal information and make informed decisions about your privacy.

For more detailed information, we encourage you to read our full Privacy Policy and the Children’s Privacy Policy, available on our website. If you have any questions or need assistance, our customer service team is here to help.