Advertisement
Morrisons, one of the UK’s leading supermarket chains, has a rich history that dates back to its humble beginnings as a market stall in Bradford. Over the decades, Morrisons has grown to become the country’s fourth-largest supermarket chain, renowned for its commitment to providing high-quality food and exceptional customer service.
Our Core Purpose
At the heart of Morrisons lies a simple yet profound purpose: to make and provide food that we’re all proud of, ensuring that everyone’s effort is worthwhile, so more and more people can afford to enjoy eating well. This mission drives every aspect of our operations and shapes our interactions with customers, suppliers, and communities.
A Yorkshire Food Retailer
We take pride in our Yorkshire roots and are dedicated to serving customers across the UK through our network of 497 conveniently located supermarkets. Additionally, our various online home delivery channels ensure that we reach over 97% of UK postcodes, bringing our fresh and affordable products to millions of households.
Unique Approach to Food Retail
Unlike many other retailers, Morrisons sources and processes half of the fresh food we sell in our own manufacturing facilities and stores. This unique approach gives us unparalleled control over the provenance and quality of our products. Our committed and professionally trained food makers and shopkeepers prepare food in-store, ensuring that our customers receive the freshest and best-quality produce.
Skilled Food Makers
We boast more skilled colleagues preparing food in-store than any other retailer. Our Market Street counters, including Butchery, Fishmonger, and Deli, offer expertly prepared produce and sound advice, while our in-store Bakery and Cake Shop deliver fresh, delicious products daily. This hands-on approach not only guarantees quality but also builds trust with our customers, who know they are getting the best.
Serving Millions Weekly
Every week, around 9 million customers pass through our doors, served by over 118,000 dedicated colleagues. Our team works tirelessly to deliver great service, ensuring that shopping at Morrisons is always a pleasant and rewarding experience. We are committed to offering competitive, permanently low prices, helping our customers save money every day without compromising on quality.
A Legacy of Innovation
Sir Ken Morrison, who led the company from its market stall origins to its current stature, left a lasting legacy. His innovation, particularly the creation of our Market Street, set Morrisons apart from other supermarkets. This unique feature remains a customer favorite, providing expertly prepared produce and reliable advice from our skilled team.
Over 100 Years of History
Morrisons’ journey from a small market stall to a nationwide supermarket chain is a testament to our dedication to quality, innovation, and customer service. We invite you to explore our rich history and see how we’ve grown and evolved over the past century, always with our core purpose in mind: making food we’re all proud of.
